Healthcare & Local Services
How Holidants cut cost-per-lead 45% across 12 clinic locations
A multi-location healthcare group was running local lead-gen with no way to see which clinic each lead actually converted at. Tensor built the attribution and reporting layer to fix it.
PUBLISHED
READING TIME
7 min read
COMPANY SIZE
200–500 employees · 12 locations
PROJECT TYPE
Full-Funnel Growth System
CLIENT
Holidants
ABOUT THE CLIENT
Holidants operates a network of 12 outpatient clinics, running paid search and local service ads to drive appointment bookings. Marketing was centralized, but conversion data lived separately at each location's front desk.
Twelve locations, one blind spot
Corporate marketing had no reliable way to connect an ad click to a booked appointment at a specific clinic. Budget was set centrally and spent evenly across locations regardless of which clinics were actually converting, and low-performing locations quietly absorbed spend that high-performing ones could have used.
One growth system, twelve locations
Tensor built a unified tracking and budget-intelligence system connecting ad spend to location-level booking data, with automated reallocation rules shifting budget toward clinics with the strongest real conversion rates each week.
Budget that follows the booking, not the guess
Within a quarter, cost-per-booked-appointment dropped 45% company-wide as budget shifted toward the clinics converting best. Regional managers now see real performance per location instead of a single blended number.
45%
lower cost per booked appointment
12
locations reporting on one dashboard
3.1x
return on ad spend, location-verified
For the first time we can tell our board exactly which locations are earning their ad budget — and adjust in weeks, not at the end of the year.
Marcus Webb
VP of Marketing, Holidants
