Consumer / DTC
How Savannah cut customer acquisition cost 52% ahead of peak season
A fast-growing apparel brand needed to scale paid acquisition into Q4 without acquisition costs spiraling. Tensor rebuilt the media-buying engine to scale spend and efficiency together.
PUBLISHED
READING TIME
5 min read
COMPANY SIZE
60–100 employees
PROJECT TYPE
Paid Acquisition
CLIENT
Savannah
ABOUT THE CLIENT
Savannah designs and sells apparel direct-to-consumer, with a fast product cadence and a highly seasonal demand curve peaking every Q4. Paid social and search carried the majority of new customer acquisition.
Scaling spend without scaling waste
Every attempt to scale budget ahead of peak season pushed CAC up faster than revenue could follow — creative fatigued quickly, audiences saturated, and the team had no early signal until CAC had already spiked for a week or more.
Budget that reacts before CAC does
Tensor implemented real-time saturation and fatigue detection tied directly to automated budget throttling, plus a creative rotation cadence informed by hook-rate decay — catching underperformance days before it would have shown up in a weekly report.
Growth season without the CAC spike
Savannah scaled paid spend 3.4x heading into Q4 while cutting blended CAC by 52% year-over-year — the first peak season where scaling budget didn't mean scaling waste.
52%
lower customer acquisition cost
3.4x
spend scaled into peak season
9 days
average time to catch creative fatigue
Every other year, scaling into Q4 meant watching CAC creep up and just accepting it. This year it went the other direction.
Jordan Reyes
Director of Growth, Savannah
